Officine Gullo is a Florentine producer of luxury handcrafted kitchens, combining traditional Italian craftsmanship with advanced technology. The brand’s distinctive aesthetic merges metals such as brass, copper and steel with enamel finishes according to traditional Florentine artisanal values.
Brief and approach
HEPR designed a campaign to support the Italian brand’s UK launch, spearheaded by the opening of a new London showroom. We built a media campaign around the brand’s professional-grade kitchens for home-dining, driving media coverage of the opening with a supporting events strategy.
A series of lunches held in Belgravia for top press contacts helped to define the narrative and were used as a platform for briefing editors to communicate the key messages of the brand. Engaging an Italian chef to cook a selection of lunch dishes, the event demonstrated how the professional equipment produced restaurant-level dining at home.
Widespread media exposure was generated to share aspirational restaurant-style home entertaining across luxury lifestyle, interiors, design press and supplements.
