DRIVING AWARENESS OF A RENOWNED ITALIAN BRAND IN THE UK MARKET

Rubelli is a Venetian textile house celebrated for its exquisite fabrics that blend centuries-old craftsmanship with contemporary design. Founded in 1858, the brand is a symbol of Italian elegance, supplying luxurious silks, velvets and jacquards to prestigious interiors and haute couture projects worldwide.

Brief and approach
Working with the design group’s global marketing director, our team has supported Rubelli’s business objectives for over 13 years, handling all UK communications. Alongside major projects such as the restoration of the Gritti Palace and regular support for all Rubelli Group collections, the Helen Edwards team has managed communications for high-profile collaborations with Martino Gamper, Luke Edward Hall, Paola Navone and Peter Marino.

The team represents the brand during key points of launch in Milan, Paris and London, and has coordinated numerous events and press trips, including visits to the Rubelli mill in Como and the Venice design studio, archives and headquarters, enabling first-hand messaging around key strategic pillars. Alongside profile features and interviews, we have ensured regular coverage for Rubelli’s collections and launches throughout the design, interiors and mainstream press.