Sophie Paterson is a London and Surrey-based interior designer specialising in high-end residences in the UK and globally. With close to a million followers across her social channels, Sophie has become a widely recognised authority on interiors, styling, and modern lifestyle inspiration, as well as the founder of one of the UK’s leading interior design studios.
Brief and approach
Tasked with elevating the media presence of the UK’s most-followed interior designer, we launched the campaign with an exclusive press event unveiling the Sophie Paterson Academy’s online interior design course. Leading lifestyle and interiors editors were invited to the Peninsula Hotel in Knightsbridge for afternoon tea to meet Sophie and hear her personal briefing.
Sophie has entrusted us with turning her considerable online influence into meaningful media coverage through our strategic planning and the strength of our press relationships.
