ELEVATING THE PROFILE AND POSITIONING OF A BRITISH INTERIOR DESIGN STUDIO ON THE GLOBAL STAGE

Elicyon is a global luxury interior design and architecture studio founded by the Indian-born architect and designer, Charu Gandhi. Since founding the company in 2014, Charu has built a 40-strong team who have delivered almost 100 prestigious residential and commercial projects across the globe.

Brief and approach
Helen Edwards Public Relations was appointed in 2022 to develop the brand’s profile, as it entered its second decade, with a fresh strategy and ambitious next-stage goals. Working closely with the studio’s senior team, Helen Edwards Public Relations provides ongoing consultancy, with a particular focus on raising awareness of the studio’s residential and commercial projects in the UK and key international markets.

Helen Edwards Public Relations has ensured Elicyon’s presence at leading international cultural events such as Design Mumbai, supported the brand through ‘L’Appartamento’, a collaboration with Artemest during Milan’s Salone del Mobile, and positioned the senior leadership team at key events for our sector that have included Decorex, London Design Week, London Art Fair and Focus at Design Centre Chelsea Harbour.